"We" is us.
"We" is you.
"We" is all of us.
United together to in the name of building brands and making products
and/or services simply irresistible.
"The Royal We" refers not just to the three founders of the agency. It also correspond to the network of talented designers, writers, developers, media people, directors (oh, we could go on…but we won't) we draw upon when the need arises.
"We" also gives a healthy nod to the people with whom we work: Our clients. For when we take on a client or project, they become part of us. A true partnership, where we go to great ends to understand every aspect of their business, their problems, before developing unique and innovative solutions to get them where they want to go.
Is this making sense? We sincerely hope so.